Web Project Planning - iData Services

iData believes that thorough planning is the key to success in Web projects. Our project planning services are designed to ensure that your Web project is completed on time and on budget, but more importantly, in a manner that meets your business objectives.
In an often-quoted survey of IT projects 
  • 61% were judged failures by their sponsors.
  • More than 75% took substantially longer than planned
  • More than half were significantly over budget
Anecdotal reports indicate that Web projects and content management do not fare much better than those IT projects in general.

In iData’s experience these statistics are usually caused by
  • Failure to clearly understand and document the strategic objectives that the project and resulting Website are intended to accomplish.
  • Failure to adequately plan exactly how all areas of the site will work.

iData has created a project planning methodology that helps our clients to precisely define the strategic objectives of their projects and then to rigorously document how their site will work .

Strategy Development

iData’s methodology starts by understanding the key strategic drivers of the site (based on the challenges and opportunities the organization is facing) and then mapping out how the Web project will support those goals. In most cases, the strategic drivers of the site are not understood in detail. In those cases, iData works with clients through our eStrategy development process.

Requirements, Analysis and Design

Once the strategic goals and specific objectives of the project are clear, iData works with clients to document business requirements and design their site. Specific steps of this process include

  • Documenting high level scenarios outlining the steps that will lead to each conversion defined during the Strategy phase.
  • Planning for how each conversion will be measured.
  • Documenting the business requirements to support each scenario. As part of this task, iData will develop an inventory of the required screens, data sources, unattended processes, system software and application software to support the application to be developed.
  • Developing a Web content plan including
    • A taxonomy of the organization’s services and organizational components
    • A mapping of meta data required to support organizing and classifying the content on the site.
    • An information architecture/sitemap. This document provides a diagram or “map” of all of the content to go on the site.
  • Site optimization. This task includes
    • Terminology definition/keyword analysis: this is basically a reality check of the taxonomy to determine how well the way that the organization talks about itself matches the way consumers and stakeholders understand the organization.
    • Current state analysis to understand how the site is currently used.
    • Optimization of content to reflect the taxonomy and to ensure that content in searchable both internally and through Internet search engines.
  • Developing wireframe layouts of each unique page or type of page to be included in the site. The layout will include a description of the data elements, navigation and functionality of the page, including specifically what happens in response to user inputs.

Using the wireframes, we conduct brief paper-based usability testing of scenarios to spot any major issues with the design. Often, reviewing screen designs with a handful of users can spot at least 60% of major design issues. Wireframes are then refined as necessary to ensure the site will meet usability requirements.

Contact iData to learn more about our Web project planning services.